Thanks to its very relaxed, laid back atmosphere and natural beauty, Negril is a tourist hotspot. Located in western Jamaica, about one hour from Montego Bay Airport, and originally “discovered” by hippies in the 1970s who fell in love with the place, Negril has in later years become a very popular tourist destination for all budgets. Negril is renowned for its beautiful pristine sandy beaches with crystal clear water, its special “Negril vibe” characterized by the relaxed and friendly attitude of its people, its many activities and its stunning surroundings. Whether you are looking for a real tropical vacation in an open and friendly atmosphere, or for adventure, action, sightseeing and culture, Negril is the perfect option. Though fun and sun are the main attractions here, there are many other options in close proximity to Negril including waterfalls, safaris, historic sites and of course, duty free shopping. Its waters also boast world-class diving and a wealth of water sports and activities. Watching the local cliff jumpers at Rick’s Café is also a must-do while in Negril!